Marketing

Tailored Marketing Programs

Discovering the true value of a Luxury or Specialty Property takes time, knowledge, and creative judgement. The AH Top Luxury System is designed to highlight apparent features and expose subliminal value for the buyer’s lifestyle, ultimately maximizing opportunities for both buyer and seller.

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70 years of combined experience, allows us to utilize unique abilities in formulating a vision of options that work for a specific property. We work to improve new techniques which accommodates a changing world, all the while employ proven success formulas from the past. New and innovative approaches coupled with a bespoke marketing plan, brings gratifying victory on closing day.

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Luxury and Specialty Property have at least one, and probably two or three, methods for completing a successful sale. In addition to visionary options, analytics and data are necessary in determining what precise method and marketing plan will be created to accommodate your desired results. These tailor-made plans can include up to three phases.

Gold Status

It begins with an explorative consultation, at which time we discover clarity about your goals and timing. Later we perform an assessment of your current property, and when appropriate, an asking price is established, a theme created, and a marketing campaign is developed. An outline is established for the people involved, with duties and timelines. Next is putting the detailed marketing campaign into action; which has a foundation of passive and active programs, consisting of a multitude of social media and property search systems.

Platinum Status

This combines the Gold Status with a higher level of performance in nearly every task. Exceptional thought is given for a precise custom plan of action. Another layer of research is performed, giving even more clarity for planning and implementation. The quality and volume of staging, photography, printing, and videos are all elevated. Additional venues for advertising and marketing are established, and more direct mail pieces are presented.

Grandeur Status

This is the ultimate package, and defines an absolute sale and closing date. It combines both the Gold and Platinum Status marketing campaigns at the highest quality level and delivery programs. Extended research, accelerated pricing strategy, and a bespoke marketing campaign is defined. Many proprietary plans and tools are implemented as needed.